Cookie Policy
At Zhengyu, we use cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and provide personalized content. This Cookie Policy explains what cookies are, how we use them, and how you can manage your cookie preferences.
1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They help websites remember your preferences, login information, and browsing behavior to provide a better user experience. Cookies can be 'session cookies' (temporary, deleted when you close your browser) or 'persistent cookies' (remain on your device for a set period).
2. Types of Cookies We Use
We use several types of cookies to improve your experience on our website:
- Essential Cookies: These cookies are necessary for the website to function properly. They enable basic features like page navigation, secure areas access, and shopping cart functionality. The website cannot operate correctly without these cookies.
- Performance Cookies: These cookies collect anonymous information about how visitors use our website, such as which pages are visited most often and any error messages. This helps us improve website performance and user experience.
- Functionality Cookies: These cookies remember your preferences and choices (such as language, region, or login details) to provide enhanced and personalized features. They may also be used to provide services you've requested, such as watching a video or commenting on content.
- Targeting/Advertising Cookies: These cookies are used to deliver relevant advertisements and marketing campaigns. They track your browsing habits and help us understand your interests to show you more relevant content. They also help measure the effectiveness of advertising campaigns.
- Analytics Cookies: These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use tools like Google Analytics to analyze traffic patterns and improve our services.
3. Third-Party Cookies
In addition to our own cookies, we also use third-party cookies from trusted partners to enhance functionality and provide better services:
- Google Analytics: For website traffic analysis and user behavior tracking
- Social Media Platforms: For social sharing features (Facebook, LinkedIn, Twitter, Instagram)
- Payment Processors: For secure payment processing (e.g., PayPal, Stripe, Airwallex)
- Advertising Networks: For targeted advertising and retargeting campaigns
- Customer Service Tools: For live chat and customer support features
These third-party cookies are subject to the respective privacy policies of these external services. We recommend reviewing their policies to understand how they use cookies.
4. How We Use Cookies
We use cookies for various purposes to improve your experience:
- To remember your login credentials and preferences
- To maintain your shopping cart and checkout information
- To analyze website traffic and user behavior patterns
- To personalize content and product recommendations
- To deliver targeted advertisements based on your interests
- To improve website performance and functionality
- To detect and prevent fraudulent activities
- To conduct A/B testing for website optimization
5. Managing Your Cookie Preferences
You have the right to control how cookies are used on your device. Here are several ways to manage your cookie preferences:
Browser Settings:
Most web browsers allow you to control cookies through their settings. You can:
- Block all cookies
- Accept or reject cookies on a case-by-case basis
- Delete cookies that have already been set
- Set preferences for specific websites
Please note that blocking or deleting cookies may impact your website experience and some features may not function properly.
Browser-Specific Instructions:
- Google Chrome: Settings > Privacy and Security > Cookies and other site data
- Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Cookies and website data
- Microsoft Edge: Settings > Cookies and site permissions
Opt-Out Tools:
For advertising cookies, you can opt-out through industry opt-out platforms such as the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA).
6. Cookies and Personal Data
Most cookies we use do not collect personally identifiable information. However, some cookies may collect data that, when combined with other information, could identify you. Any personal data collected through cookies is handled in accordance with our Privacy Policy and applicable data protection laws, including GDPR and CCPA compliance.
7. Cookie Retention Period
The length of time cookies remain on your device varies:
- Session Cookies: Automatically deleted when you close your browser
- Persistent Cookies: Remain for a predetermined period, ranging from a few hours to several years, depending on their purpose
- You can manually delete cookies at any time through your browser settings
8. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. We encourage you to review this page periodically to stay informed about our use of cookies. The date at the top of this policy indicates when it was last updated.
9. Contact Us About Cookies
If you have any questions or concerns about our use of cookies or this Cookie Policy, please contact us:
